WP Fusion - amongst other features - makes it possible for data submitted by users (that otherwise would be only stored in WordPress) to be immediately available in MailEngine for filtering via automatic synchronization.
WP Fusion also provides the opportunity to tag users by their activity. For example if a user visits a post, WP fusion can apply a tag to that user. This tag can represent topic interest or can indicate that the user has already consumed that content. These activity tags can be used in MailEngine for filtering target groups.
WP Fusion is not necessary for collecting data regarding users, other plugins can also be capable of doing that. However setting up the synchronized fields properly in WP Fusion is crucial for syncronization to work.
The user’s activity profile and data are synchronized to MailEngine immediately and automatically. The always up-to-date user data in MailEngine thus makes filtering and targeting easy and precise.
For the connection between your WordPress site and the MailEngine you need a few simple administration clicks on the free or paid/subscribed version of the WP Fusion - WordPress plugin. The extension could make an integration between a WordPress site and an external CRM.
On the WordPress site with the help of the WP Fusion at the event of a new user registration and at the login of the already registered users their WordPress contained personal data could be passed automatically to the MailEngine. Thankfully to the integration you have no more other tasks just to focus on your core business/clients and manage your email message sendings on the user interface of the MailEngine. Because the automatically synchronized profile data you could easily target your users and send them your messages.
Although for the normal operation the free version of the WP Fusion is perfectly enough but with the paid version you have even more options. The differences without the total list of them:
- While the free WP Fusion could synchronize to the MailEngine the default WordPress user data the paid version could handle all special data of the other plugins. (Eg.: the special data of WordPress - Ultimate Member plugin.)
- While the free WP Fusion already has 2 way data synchron, this automatic process could be asked just from the WordPress side. With the paid version of the plugin you could use the remote CRM to call this data synchron process (based on the CRM data changes). (Although the free WP Fusion can ask user data from the remote CRM based on some WordPress user events (Eg.: Login)) but if there are any direct changes of the user data in the remote CRM itself, from the CRM side the synchron process can not be started.)*
* The current version of the MailEngine integration does not support the data sync requests from the CRM side yet. This function currently is planned for the future.
Click here for the detailed user guide of the plugin.
